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Our Values



At The Bold Lipstick, our journey is a testament to our unwavering commitment to transforming the world of beauty, one bold stroke at a time. Founded in 2013, we set out on a mission to bring gorgeous, top-quality makeup brands to our cherished clients in Switzerland and across Europe.

Beauty Comes In All Shades

Our mission is to empower individuals of all backgrounds to embrace their unique shades and to express their individuality. We offer a diverse range of products meticulously crafted to cater to every skin tone, from the fairest to the deepest, so that everyone can find the perfect match for their unique beauty journey.

Quality Without Compromise

Our core value centers on delivering makeup products you can trust. We specialize in the very best makeup brands available, and we don't just stand behind them – we use them ourselves.

Affordability Meets Luxury

We believe that everyone deserves the ultimate luxury of high-quality makeup without the extravagant price tag. Through The Bold Lipstick, we've made it our mission to provide you with the best possible makeup brands at prices that won't break the bank. 

Exceptional Customer Service

Exceptional customer service is at the heart of our brand. When you shop at The Bold Lipstick, you're more than a client, you're a cherished member of our beauty community. We're committed to providing a seamless, friendly, and personalized shopping experience. Have questions about our products or our process? We're here to assist you. Feel free to drop us a love note at – we'd love to hear from you.

At The Bold Lipstick, it's not about conforming to standards; it's about celebrating your own kind of beauty. Join us in our journey to inspire self-confidence and self-expression for all.