Skip to main content


Our Story

The Bold Lipstick was founded in 2013 to bring gorgeous, top-quality makeup brands to our clients in Switzerland and Europe. Before we launched The Bold Lipstick, we recognized a serious flaw in the makeup market—there were tons of brands available but none of them were high-quality without the high price. We wanted to change that. So, we did our research and found the best makeup brands available to bring to our clients. And as beauty experts, we know that the products in our selection are 100% the best you can find online.

Makeup Products You Can Trust

We specialize in the best makeup brands available. We love the products in our selection because we actually use them!
One of our favorites is LA Girl.
Our founder, Elle discovered this brand for her own makeup kit and knew she had to bring it to ladies in Switzerland and Europe. And Elle knows her stuff. She attended The London Makeup School in 2014, and later the Makeup Schule in Zurich. Today she’s a freelance professional makeup artist and uses these same products on her clients. Through The Bold Lipstick, Elle offers the best possible makeup brands available at affordable prices so her clients can enjoy the ultimate in luxury makeup without the expensive price-tag.

Why Shop at The Bold Lipstick?

If you want to look gorgeous every day of the week, but don’t want to spend hundreds of thousands on designer brand makeup, then you’ll love shopping at The Bold Lipstick. Our savory combination of the finest affordable makeup and makeup products will give you the look you crave for far less.
You deserve to look great. You deserve affordably priced makeup. And you deserve exceptional customer service. When you shop at The Bold Lipstick, you can expect all of this and super friendly customer support.
Explore our selection and find what you’re looking for in our online store.
Do you have questions about our products or process? Then drop us a love note at, we’d love to hear from you.