Our Story

The Bold Lipstick was founded in 2013 to bring gorgeous, top-quality makeup brands to our clients in Switzerland and Europe. Before we launched The Bold Lipstick, we recognized a serious flaw in the makeup market—there were tons of brands available but none of them were high-quality without the high price. We wanted to change that. So, we did our research and found the best makeup brands available to bring to our clients. And as beauty experts, we know that the products in our selection are 100% the best you can find online.

Makeup Products You Can Trust

We specialize in the best makeup brands available. We love the products in our selection because we actually use them!
One of our favorites is LA Girl.
Our founder, Elle discovered this brand for her own makeup kit and knew she had to bring it to ladies in Switzerland and Europe. And Elle knows her stuff. She attended The London Makeup School in 2014, and later the Makeup Schule in Zurich. Today she’s a freelance professional makeup artist and uses these same products on her clients. Through The Bold Lipstick, Elle offers the best possible makeup brands available at affordable prices so her clients can enjoy the ultimate in luxury makeup without the expensive price-tag.

Why Shop at The Bold Lipstick?

If you want to look gorgeous every day of the week, but don’t want to spend hundreds of thousands on designer brand makeup, then you’ll love shopping at The Bold Lipstick. Our savory combination of the finest affordable makeup and makeup products will give you the look you crave for far less.
You deserve to look great. You deserve affordably priced makeup. And you deserve exceptional customer service. When you shop at The Bold Lipstick, you can expect all of this and super friendly customer support.
Explore our selection and find what you’re looking for in our online store.
Do you have questions about our products or process? Then drop us a love note at info@theboldlipstick.ch, we’d love to hear from you.

OUR VALUES

At The Bold Lipstick, our journey is a testament to our unwavering commitment to transforming the world of beauty, one bold stroke at a time. Founded in 2013, we set out on a mission to bring gorgeous, top-quality makeup brands to our cherished clients in Switzerland and across Europe.

Beauty Comes In All Shades

Our mission is to empower individuals of all backgrounds to embrace their unique shades and to express their individuality. We offer a diverse range of products meticulously crafted to cater to every skin tone, from the fairest to the deepest, so that everyone can find the perfect match for their unique beauty journey.

Quality Without Compromise

Our core value centers on delivering makeup products you can trust. We specialize in the very best makeup brands available, and we don't just stand behind them – we use them ourselves.

Affordability Meets Luxury

We believe that everyone deserves the ultimate luxury of high-quality makeup without the extravagant price tag. Through The Bold Lipstick, we've made it our mission to provide you with the best possible makeup brands at prices that won't break the bank. 

Exceptional Customer Service

Exceptional customer service is at the heart of our brand. When you shop at The Bold Lipstick, you're more than a client, you're a cherished member of our beauty community. We're committed to providing a seamless, friendly, and personalized shopping experience. Have questions about our products or our process? We're here to assist you. Feel free to drop us a love note at info@theboldlipstick.ch – we'd love to hear from you.

At The Bold Lipstick, it's not about conforming to standards; it's about celebrating your own kind of beauty. Join us in our journey to inspire self-confidence and self-expression for all.